We Came To Play
After the successful launch of We Came To Play for Walt Disney World and Disneyland Resort, we took it to the sea, extending the campaign for Disney Cruise Line (DCL). However, there were special challenges in making this iteration float. The strategy remained the same: “extend an intentional invitation to black guests” but this time we had to add a sheen and exclusive LUXE that DCL offers in abundance. We continued our relationship with the same team to make the We Came To Play trilogy campaign sea-ready. At the helm as the key and lead writer, the DCL chapter boasted Broadcast and Streaming spots, bespoke “organi-paid” Social, Radio, and Print.
- Role Sr. Writer
- For DISNEY CRUISE LINE
- Date April 2024
- Type TV, Streaming, Radio, Social, OOH
- Leadership Rebecca Willians/GCD, Vinh Tran/CD
- Partners Robin Morgan/ACD-Art