VOICE AND TONE
BESPOKE SOCIAL ASSETS
Kindred is a tale about a family tree with roots and branches that reach through timelines. throughout the run of the show, we used the unfurling story to reveal the living limbs involved in the saga with visual, suspenseful storytelling.
Kindred was a true adaptation and we wanted to show that to the letter. Pivotal scenes were shown with their literary inspiration to let fans know this show was true to the page.
a show dealing with such complex storylines required... "tact". to give fans a peek of what is and what's coming with each key character we offered a dose of their story arc as they experienced it: in a whirlwind.
we thought: "since these characters exist in the present as they do in the past, let's introduce them to the timeline oddity for their time." and so we did. paired with copy that reflected each character's arc and POV, we were able to serve up some cryptic visuals.