A FLAGRANT PERSPECTIVE
we are at that part where consumers aren't playing games with tone-deaf brands misstepping on their messaging.
their demand is clear: "be real."
so, how do you creativedirectorCEOrecruiterbrandmanagerperson
meet that demand??
collab with advertising agnostics. confab with atypical storytellers. confer with collaborative originators... like I.
as a creative, I fancy the fantastic.
I craft progress.
I pitch brilliance.
I script solutions.
I believe ideas can glitter and be gold.
hit me up.
I'd love to chat with you on the how's and why's.
-J E W E L L-
long form copyshort form copycreative directionsocial media writing + strategyvoice overpublic speakingconcepting + ideatingdesign + formattingpresentationcontent creationcontent curation
January 2018 – Present • Wordwide
I’m a visually fluent copywriter who loves to bring bling to a brand. Newly available to work with entities that are ALL about walking what they talk. I’m eager to co-create solutions, movements, and teachable moments with you.
Let’s do dope work.
Let’s secure the bag.
June 2015 – January 2018 • Chicago, IL
honorably drafted by Leo Burnett before the internship pool was even open; I put in work for Crystal Light, Philadelphia Cream Cheese, The Chicago Aids Foundation, and Radio Flyer. Going from an intern to freelancer and then promoted to full-time employee, I forged ideas and lead cultural insights for Allstate Insurance, KRAFT, Pfizer, United Healthcare, Capital One, and WE.Org.
April 2017 – December 2017 • Chicago, IL
I lead the copy side of communications for this local advertising, marketing, media and tech organization. Coalesce Chicago exists to give diverse individuals the insight and advantage they need to succeed and to create connections and advocate for inclusion. Duties include crafting the brand voice for the organization, creating a communications strategy and writing/overseeing all external communications.
The ONE Club Creative Boot Camp
March 18, 2015 – March 22, 2015 • Chicago, IL
The Creative Boot Camp is an intensive 4-day workshop. I worked on behalf of a real client with a team of creatives with varying skill sets and followed steps outlined by the industry. On the last day we pitched our their final campaign to a group of top industry creatives who determined the best work.
June 2014 – August 2014 • Dallas, TX
For 3 months, I worked with 9 other individuals and formed an agency called PRISMATIC. Being selected for the iCR8 bootcamp created a occupational ‘moment of clarity’ that I couldn’t have imagined. ICR8 taught me how the importance of communication, cooperation, and even dissent within a creative team can lead to the best method to solve problems at hand. It also taught me that being a copywriter requires silliness and smarts.
One of the 70, THE DRUM (The Drum published a list of over 70 women qualified to speak at marketing conferences around the world.) [link]
BEST MEDIA CAMPAIGN, POZ MAGAZINE (The readers of POZ– the foremost editorial presence in the HIV/LGBTQ community– voted #PrEP4Love as the HIV Prevention Campaign of 2017.) [link]
BEST AD CAMPAIGN, CHICAGO READER (voters chose PrEP4Love as Chicago’s Best Ad Campaign as part of the Chicago Reader’s annual BEST OF CHICAGO list.) [link]
FINALIST, North American Effie Awards (committed to “awarding ideas that work” the 2016 #WorthTelling Campaign was a finalist for the AA specialty category.)
The Bill Sharp Award for The Future of Advertising, 4A’s, J. Walter Thompson, Marcus Graham Project (recognizes excellence in marketing & advertising by awarding 1 future leader with a financial scholarship.) [link]
Media Hall of Femme, Alliance for Women in Media (Inducted as a Rising Star)
Inspiration Award, AIDS Foundation of Chicago (awarded for the #PrEP4Love campaign and how it has inspired unprecedented reception and love in the LGBTQ community.)
SHORT LIST, ONE SCREEN Short Film Festival (Emerging Writer category) [link]
ADCOLOR® FUTURE, ADCOLOR® (Class of 2015) [link]
Most Promising Multicultural Student, AAF (Class of 2015) [link]
4A’s VIDEO CONTEST, CHICAGO 4A’s (1st Place) [link]
Creative Catalyst, The Coalesce Awards (Emerging Leader category) [link]
Live Talent Pitch Winner, The One Club (Here Are All The Black People event) [link]
2012 – 2015 • CHICAGO
I came, I matriculated, I became the literal poster child for the Marketing Department’s success.