KARLIE'S FULL STORY
HOW IT STARTED
It all began as a trio of manifestos I wrote for NIKE to offer some grounded voice and tone to the BIPOC/GenZ-focused voting effort. Then it developed into a spot. Then it turned into Chicago skater, Karlie Thornton, delivering my words as the spokesperson of NIKE's effort to get an entire generation to the polls to vote. Timing stole the opportunity for the spot to air on broadcast television. But here? It can breathe.