A Can Of Pepsi Won't End Racism

When Pepsi Zero Sugar decided they wanted to make a statement declaring their 5-year plan to support the Black Community, they had a lot of baggage to account for.
With the lambasted Kendall Jenner ad in their past, every step, move, image, and word that PepsiCo made addressing the Black Community had to be measured and weighted to precision. No pressure, only pleasure in a job done right.

  • Role Sr. Copywriter (sole writer)
  • Type freelance- Ten35 Agency
  • TVC aired during 2020 BET awards

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