not only was the PrEP campaign beautifully effective from an advertising standpoint, the community turned it into a MOVEMENT–which means it was EFFECTIVE AF.

source: fusion.net | “Finally: An HIV prevention campaign that uses real, at-risk models”

photography by SANDRO

photography by SANDRO

photography by SANDRO

CTA train banners

CTA station billboards

CTA station billboards

heated “Contract Heat” bus shelter on State/Lake in downtown Chicago.

PrEP4Love was voted as Chicago’s BEST AD CAMPAIGN of 2017

The 2nd Annual POZ Awards spotlighted the best representations of HIV/AIDS in media and culture. The POZ editorial staff selected the nominees, but POZ readers chose the winners.