TEAMDDB’s audacious undertaking of rebranding the U.S. Army’s outmoded approach to recruiting was one I was definitely primed and excited for. This method of championing the new generation of Warriors set them up as the rebels with an absolute cause to change the world around them. With my unique perspective as a U.S. Air Force Veteran, I applied my experience and marketing expertise across ALL TEAMDDB’s efforts for the U.S. Army’s recruitment mission: email, direct mail, posters, banner ads, social media executions, and the iconic TV spot that made the Army look like the most badass squad on the planet Earth.