WORTH MEETING- introducing the 3 new chapters of #WorthTelling
Allstate’s 2017 Black History Month campaign invoked the notion of “social solidarity”-- highlighting businesses that are black-run, black-owned and black-benefitting. we focused on 3 individuals whose stories emanated the concept of “for us and by us” revealing a new chapter of stories that are worth expressing, worth knowing, and worth learning. this iteration of the campaign consisted of online video, sponsored social posts, and streaming & terrestrial radio executions.
- COPYWRITER; IDEATOR
- mona song
- sandrine orabona
- juan woodbury