this "how to pronounce Pampelonne…" campaign is quite real because I truly had to learn how to pronounce it before I mastered the delivery of it. Flirty, vivacious, curious and delightful– Pampelonne wants to be the reason why you’re caught sippin' with a smile. Doing creative projects like this of course help my creative direction and process and my position as a copywriter helped me to deliver and take direction quickly and without incident. AND! it was fuk’n fun!!