The Best Kind of Beautiful

After SheaMoisture’s poorly received advertising effort in 2017 ostracized its core base of consumers, I worked with Cashmere Agency to bring SheaMoisture back to its roots with a pure, authentic, actualized voice. The rebrand was a 360 degree effort with fueled by fantastic insights and native passion. I worked from manifesto to brand voice to social presence and curation, making sure that Shea Moisture showed up authentically in every space for its consumers.

TOV/Manifesto

Social Posts

Brand/Product Ads


  • Role Sr. Copywriter

  • For SheaMoisture

  • Type freelance

  • Rebranding social media + digital ads

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3rd SHORE