The Best Kind of Beautiful
After SheaMoisture’s poorly received advertising effort in 2017 ostracized its core base of consumers, I worked with Cashmere Agency to bring SheaMoisture back to its roots with a pure, authentic, actualized voice. The rebrand was a 360 degree effort with fueled by fantastic insights and native passion. I worked from manifesto to brand voice to social presence and curation, making sure that Shea Moisture showed up authentically in every space for its consumers.
Role Sr. Copywriter
Rebranding social media + digital ads