the original idea statement presented to the client which introduced the intent and passion of the idea and the native place it spawned from. This idea was born oriented to the social space AND attitude where it where would live.

the Moisture Miracle product line from
African Pride focused especially on a hair type that needed moisture like NO OTHER KIND, so the focus with headlines, signage and social communications was to keep it real, colloquial and action-oriented.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the THINKING deck that contained headlines, the produced manifesto script, specifications for influencers, the campaign overview, the microsite that would contain a "That Feeling When…" quiz which linked visitors to recommended products and demonstrations.

the final look and feel that is thrilling naturalists on IG.

a flow-thru of African Pride’s brighter IG feed, featuring the launch manifesto video, “When You’re Feeling Your Pride”