the original idea statement presented to the client which introduced the intent and passion of the idea and the native place it spawned from. This idea was born oriented to the social space AND attitude where it where would live.
#FeelingMyPride (concept + launch)
I helped pitch and win this business for agency TEN35 in a “break ya neck” paced slurry of pride, melanin, texture, and influencer glory. As a legendary brand in the black beauty and haircare space, AFRICAN PRIDE wanted to reassert its value in the marketplace with a product made for a very specific niche within the natural hair care community. #FeelingMyPride leverages the eternal #MoodAF within this group of innovative women and allowed AFRICAN PRIDE to proudly reiterate its modus with moxy and mettle.
- CONCEPT, WRITING, CREATIVE DIRECTION
- African Pride
- April 2018
- SOCIAL, DIGITAL, EXPERIENTIAL
- Alanna Marshall