Allstate’s Quotes for Education (QFE) program is a partnership with the Tom Joyner Foundation to benefit Historically Black Colleges and Universities (HBCUs) and its students. While the program has been active for 9 years, this was the first time Allstate featured real students in its campaign. with executions that focused on the quantifiable, statistical impact of current students and the alumni segment, we rightfully showcased the universally understood impact of numbers to encourage action and support amongst the public.
a social campaign with paid and promoted elements, we asked the public to exchange quotes for donations to help preserve the legacy of HBCUs.
In addition to social media outreach, we also promoted the campaign at the Tom Joyner Family Reunion with posters and displays to show how HBCUs are #EverRising.
AD: mona song
PHOTO: doug menuez