#ADCOLORChallenge (social promo)

ADCOLOR is committed to helping diverse professionals get the acknowledgment they deserve. In a social media activation to encourage applications and nominations for the 2017 ADCOLOR Awards and Conference, the #ADCOLORChallenge was implemented. Using the song “Trophies” by Drake as a template, I accepted the personal and professional challenge to craft the #barz that participants spit “like hot fire." And now I can add “ghostwriter” to my resume.


Up Next:

#DelightfullyHonest (OLV, digital)