Delightfully Honest

when JELL-O launched its SIMPLY GOOD line, it was to welcome parents to the world of #DelightfullyHonest pudding & gelatin. inspired by the honesty and transparency of children, the campaign consisted of real reactions from real kids and how cute, funny, or …weird that may be and their interactions with JELL-O delighted parents and exposed them to the goodness of JELL-O without all the “other stuff.” TV, OLV, social and digital activations supported the successful product launch.

  • Role Copywriter

  • For Kraft

  • AD: mona song

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