“The Stories You’ve Never Heard Are Often Worth Telling.”--
campaign highlight and overview
For Black History Month 2016, Allstate highlighted need-to-know stories from need-to-know people–because so much that the black community has lived through and worked for matters. A social-led effort, Allstate launched its most exhaustive and celebrated BHM campaign to date, which proved the content was worth knowing, worth sharing and #WorthTelling. In its entirety, the campaign featured 10 luminaries throughout 69 social posts, 10 online videos, and 4 radio spots.
- COPYWRITER; IDEATOR
- jade lun
- sandro miller